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    • Decarbonizing the steel industry.

    • The steel industry accounts for about 8% of global CO2 emissions. One ton of steel produced creates about 1.9 tonnes of CO2.

    Blastr Green Steel was established in 2021 with the aim of becoming an integrated green steel producer leveraging Nordic advantages. By utilising local raw materials and fossil free energy and applying a circular economy thinking throughout the value chain, we aim to cut the CO2 emissions of our end products by 95%.

    Steel is the basis of modern society, being a key element in a variety of appliances.

    The steel industry is ready for a green revolution. We will establish production facilities in the Nordic Region, with its ambitious political energy transition agenda, deep ice-free ports giving access to the attractive European markets, and highly qualified workforce.

    The Blastr Green Steel project is expected to be one of the largest industry start-ups in the Nordic region.


    "Blastr's planned project can cut an estimated 4.6Mt CO2 per annum. This corresponds to more than half of the total Road Traffic emissions in Norway, a highly industrialized country with more than 5 million inhabitants."

    Most existing steelplants in the world today base their production on coke and coal used for energy supply and chemical reduction.

    In the production of Blastr Green Steel, we will use local and renewable energy as basis for heating, reduction and melting.

    The Blastr Green Steel Project

    Through our pre-feasibility studies, we have planned for a new, large and green industrial adventure, with priority to locate a pellet plant on the Norwegian Atlantic coast, and a steel plant on an industrial site in Finland. The plan entails the production of 2.5 million tons of high-quality steel on coils per year, mainly based on Nordic iron ore concentrates.

    Blastr Green Steel will become one of the Nordics’ largest green industrial companies, with an estimated start of production in 2027. Before final investment decisions, extensive engineering will be carried out, which includes EIA – environmental impact assessments, and subject to necessary permits and licences.

    In collaboration with the authorities, research and other stakeholders, analyses of the significant positive ripple effects and social consequences will be carried out.

    We are backed by solid and competent owners in Vanir Green Industries, a Nordic investment company that invests in, develops and scales green, robust and profitable businesses needed to accelerate the energy transition. Vanir Green Industries is managed by a team of experienced professionals with deep industrial competence and a genuine drive to build a more sustainable future.

    The European green steel market is expected to skyrocket.

    Increasing demand of green steel - ex. the Car Industry

    Push: CO2 regulations forcing the industry to become greener
    Pull: Customers willing to pay small premium on total cost to significantly impact CO2 footprint

    Circularity and synergies

    Surplus energy is created in most industrial processes. We have identified the potential in surplus energy from our processes and aim to secure utilization of these in other processes, so that no energy is wasted.

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    Greenhouse production in the Nordics can require heating through the whole growing season, even during the summer.

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    Social responsibility & local value creation

    We want to secure long-term cooperation to contribute to local and regional jobs, infrastructure improvements and other local improvement measures.

    We cooperate with landowners, local organizations and municipalities regarding local development.

    The people

    Dag Moxnes
    CEO Blastr

    MSc Mechanical Engineering, NTNU

    Experienced manager within the industrial engineering supplier industry. 18 years in different Nordic CEO positions within the German GEA Group. 7 years as Technical Director in Skala Prosessteknikk. 12 years in management positions in Alfa Laval in Norway and Sweden and positions as senior engineer in Norsk Hydro and in quality management in Raufoss Defence Products.

    Øyvind Engan
    Project manager

    MSc Metallurgy, NTNU

    Has a very relevant background from the smelter industry. This includes many years of experience from operations, plant management and business development from Elkem Salten and Elkem Rana, as well as from other metallurgical industrial companies in Norway. He is living in Fauske and has an excellent knowledge from local and regional business and society.

    Franziska Ihlefeldt
    Innovation project manager

    MSc Chemistry, UIO

    Has a background from international research within chemistry. Experience from the process industry and energy sector, last three years from ORS Consulting, specializing in risk and safety management. The last year as head of the department in Oslo. She will take lead in soft funding processes, as well as being the main contact towards research institutes.


    Tore Ivar Slettemoen
    Chairman

    MSc Mechanical Engineering, NTNU
    MBA, Northwestern University – Kellogg school of mngmt, 1991


    Extensive experience in project development and execution in the oil and gas and renewables sector. Responsible for project financing, development, construction and operation for more than 1.000 MW of Norwegian Wind Power including Egersund and Bjerkreim Wind Farms. Founder of Freyr Clean Batteries.

    Lars-Eric Aarö
    Board member

    MSc Mining Engineering, LTU

    Mr. Lars-Eric Aaro has a long career in the international process industry with senior executive roles from LKAB, Boliden, Outokumpu and Epiroc. He is an honorary doctorate at Luleå University of Technology.

    Olaf Wigstøl
    Board member

    MSc Mechanical Engineering, NTNU
    BSc, Finance and Project Management, UIA, Norway)


    14 years in different senior executive roles in Norsk Hydro in Norway, Germany and Qatar (Qatalum). 4 years as plant director at Alcan Sebree smelter in Kentucky, 9 years as managing director at Vigeland Metal Refinery Norway, and 11 years in different project management positions in the Oil&Gas industry in Norway and USA.

    Anders Hærland
    CEO Vanir Green Industries

    MSc International relations

    Extensive experience from innovation and business development; Project Director Batteries in Equinor, Head of Equinor Future Business. Investment Director, Equinor Energy Ventures.

    Kris Gram
    Partner and Investor Director Vanir Green Industries

    MA Management St Andrews University

    Comes from the role of CEO in ProCorp, a boutique investment bank. Previous experience from MD of family office, and 10 years with Pareto Securities where he was Partner and responsible for Metals and Mining globally. Long and varied experience from capital markets, leading ECM , DCM; M&A and IPO projects for clients worldwide.

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